How to Add Google Reviews to Your Website with SocialMatix

Google reviews are some of the strongest trust signals you can show on a website. They help visitors feel confident about your business before they call, book, or buy. The challenge is that most website builders do not include a simple way to display live Google reviews in a branded, updatable format.

SocialMatix solves this by letting you search for a venue, pull in its public Google reviews, and embed them on any website with a single snippet of code. This guide walks through the full setup—from creating your feed to pasting the embed on your site.

Why add Google reviews to your website?

• Build trust near high-intent pages like your homepage, contact page, and booking flow.

• Show real customer feedback without manually copying reviews into your CMS.

• Keep social proof visible even when visitors never click through to your Google Business Profile.

What you will need

• Editor access to your website so you can add the code snippet (WordPress, Squarespace, Webflow, Shopify, or a custom site).

• A free SocialMatix account.

• The name and location of the business or venue whose Google reviews you want to display.

Good to know: Google Reviews in SocialMatix uses public venue data. You do not need to connect a Google account or log in with Google to add a venue as a source. Google Reviews is available on the free plan.

Step 1: Create your feed in SocialMatix

1. Sign up for free. Create your account at SocialMatix and add a new feed for your website.

2. Add a Google Reviews source. Click Add Source, then choose Reviews from the source picker.

3. Search for your venue. Enter the business name (for example your restaurant, salon, or clinic name) and click Search. Pick the correct result from the list—check the address carefully if there are multiple locations.

4. Confirm the venue. Click Use this venue to add it to your feed. SocialMatix imports up to five recent public reviews for that location.

5. Customize your layout. Adjust colors, spacing, and display style so the review feed matches your website design.

6. Review moderation settings. Decide which reviews are approved automatically and which require manual review before they appear on your site.

Step 2: Copy your embed code

1. Open your feed in SocialMatix and click Publish (top right).

2. Copy the full embed snippet shown in the modal. It includes a container div and a script tag.

3. Keep this code ready—you will paste it into your website in the next step.

Your embed snippet will look similar to this:

<div id="socialmatix"></div>
<script src="https://..." async data-feed="YOUR_FEED_KEY" data-api-base="https://..."></script>

Step 3: Add the embed to your website

Paste the embed code into the HTML area of your site builder. The exact block name varies by platform:

• WordPress: use a Custom HTML block (not the Code block).

• Squarespace: use a Code block on a Business plan or higher.

• Webflow, Shopify, Wix: use a custom HTML or embed element.

• Custom sites: paste the snippet directly into your page template.

Save and publish your page, then open it in a browser to confirm the reviews load correctly on desktop and mobile.

What visitors will see

When your embed is live, each Google review typically displays:

• The reviewer's name and profile photo (when available)

• A star rating

• The review text

• Google attribution, including Powered by Google branding where required

Reviews refresh on your feed's normal update schedule, so your website stays current without manual copy-and-paste.

Best places to show Google reviews

• Homepage: establish credibility immediately for first-time visitors.

• Service or location pages: reinforce trust near booking and contact actions.

• Landing pages: support paid campaigns with real customer feedback.

• About pages: complement your brand story with third-party validation.

• Multi-location sites: create separate feeds per venue if you operate in multiple cities.

Tips for marketers and agencies

• Search by the exact business name and verify the address before adding a venue—especially for common brand names.

• Match feed colors and typography to your site so reviews feel native, not bolted on.

• Preview on mobile; most local search and review traffic is mobile-first.

• Combine Google reviews with Instagram or YouTube content in one feed for richer social proof.

• Review your feed after launch and hide any reviews that no longer fit your messaging.

Frequently asked questions

Do I need a Google Business Profile to display reviews?

You do not need to connect or log in to a Google account in SocialMatix. The platform pulls public review data for venues listed on Google. Your business should still maintain an active Google Business Profile so customers can leave new reviews over time.

How many Google reviews can I show per venue?

SocialMatix imports up to five recent public reviews per venue source. If you need reviews from multiple locations, add each venue as a separate source within your feed (subject to your plan's source limits).

Is Google Reviews available on the free plan?

Yes. Google Reviews is available on all SocialMatix plans, including the free tier. The free plan includes 3 sources, up to 1,000 posts, daily content refresh, and 2,000 views per month.

Can I mix Google reviews with Instagram or YouTube in one feed?

Yes. SocialMatix feeds can include multiple source types in a single embed. This is useful when you want star ratings alongside visual social content on the same page.

Will the embed slow down my website?

The SocialMatix embed loads asynchronously, which helps limit impact on initial page load. For performance-sensitive pages, place the feed below the fold and test with your site's usual performance tools after publishing.

Can I hide or moderate specific reviews?

Yes. Use SocialMatix moderation controls to approve, reject, or hide individual reviews before or after they appear in your feed. This gives you editorial control over what shows on your website.

Does the embed work on WordPress and Squarespace?

Yes. Paste the embed snippet into a Custom HTML block on WordPress or a Code block on Squarespace (Business plan or higher). See our dedicated guides for WordPress and Squarespace if you need platform-specific steps.

How often do reviews update?

Reviews refresh according to your feed's plan schedule—daily on the free plan, hourly on Growth, and every 15 minutes on Business. Content is kept in line with Google Places API display requirements.

Do I need to show Google branding?

Yes. When displaying Google review content outside of Google Maps, attribution requirements apply. SocialMatix handles the required Powered by Google branding and reviewer attribution in the embed.

What if I cannot find my business in the venue search?

Try alternate spellings, include the city or neighborhood in your search, and confirm the business has a public listing on Google. If the venue was recently added to Google, it may take time before it appears in search results.

Final takeaway

Adding Google reviews to your website does not require custom development or manual updates. With SocialMatix, you can find your venue, import public reviews, customize the layout, and embed social proof on any page in minutes.

Ready to get started? Create a free SocialMatix account and add your first Google Reviews source today.